Mia Brand Swot Analysis

TANISHQ INTRODUCTION Tanishq has expanded its portfolio with the install of sub-brand Mia, a line of jewellery targeted at working women. The line comprises dickens distinct designs directions one in the modern and another in the ethno modern space. Mia is meant for women on the go, who argon engaged in various professions and have a well-established accessory ensemble, unfortunately excluding jewellery. Fine jewellery that working women buy is for the most part for traditional occasions, and do not have an offering for their daily move into in the market.Tanishq is best suited to understand the needs of these consumers and has put unitedly a wonderfully crafted, well designed jewellery collection, which will throw them love to go to work. This collection is high on design quotient, lightness in weight, affordable and apt for todays modern woman. Mia has oer 100 designs priced at Rs 5,999 onwards and the collection is available across the 130 Tanishq outlets in over 76 towns . The objective is to take jewellery wearing occasions beyond weddings and special events.Kulhalli ,vice president (retail, marketing and merchandise) believes targeting the five million working women is teeming opportunity as increasing aspiration levels and the number of women entering the custody will drive spending. The new sub-brand will also help exposed up a new consumer age group, in a jewellery market where bulk of the sales is in the 30-60 age group. DESIGN philosophical system Mia Tanishq is a stunning range of fine, urban-chic, affordable jewellery starting at Rs. 999 exclusively crafted for Working Women to ensure that youre appreciated in your work lay and makes you enjoy your work life exchangeable never before. Based on 2 design directions, Quest (no beginning and no end Infinity) and tip (Born to Blossom Born to Shine Floral), this collection is truly a superior at work. Truly capturing the essence of the urban, independent working women, Mia is inspired by the individuality of each one of you and truly projects power, confidence and taste.SWOT summary Strengths 1. It has a young and modern approach and designs ar urban chic. 2. cheap price ranges are starting from 5999 3. Advertising strategy is strong and convinces the audience. 4. grocery store expansion is good, available at various outlets Weakness 1. Strong competitors 2. luxurious Perception Since gold is usually considered as an investment and the gold prices are volatile. 3. Gold buying is mainly considered a ritual for occasions like wedding and other important functions .Opportunities 1. Target audience is the working grad woman in India, around 5 million woman are working in India in Tier 1 and Tier 2 cities so it is a great opportunity. 2. With Globalization, lot of opportunities in the international market. 3. It is a sub brand of Tanishq the leading jwellery makers , and has good market share in Indian jwellery industry. Threats. 1. Tough competition with other jwellery brands. 2. Local jwellery shops 3. Government regulations 4. signification on Gold.