Thursday, August 22, 2019
Fashion marketing Essay Example for Free
Fashion marketing Essay Fashion marketing over the years has changed considerably. This has been due to number reasons which include culture, lifestyles, technology and the media. A case student of a student will be used. Culture is a link between three components: what people think, what they do, and theà material products they produce but also has the property of shaping behaviour andà consciousness within a human societyà (Hofstede, 2001) Fashion marketing and culture are closely linked.à People who are members of the same culture, most of the times have an unwritten codeà between them for many sectors of their life social and private. Eskimos are a great exampleà of such unusual habits, which offer their wife to their visitor during the first night and theyà simply mean Thank you with this gesture. Moreover, people around the world use differentà movements of their face, hands and body to express their feelings and a foreign student mightà feel embarrassed, annoyed or shocked when encounters incidents like the one mentionedà above or ones that are totally new and beyond his expectations. Read more: Fashion essay A Student may faceà difficulties to adapt to the climate of the new country as well, which might be too warm orà too cold for the standards of his home town. Additionally, the food most probably will beà different and this may make him feel sick or enthusiast about this. The most important aspectà of a foreign students life will be the educational system and fashion, which may differ fromà the relationship between teacher and student, to the way the courses are being taught andà gaining employment in the fashion industry due to different cultural norms and values. Theà generalà rule of thumb at this point is that, after a period of time, the culture abroad mayà now come the normal way of living . The feelings, that have arisen from this wholeà situation of encountering a new culture, are distinctly different to what had been witnessed inà Bulgaria. The most efficient way for a foreigner, student or traveller, before come intoà contact with another culture is to be prepared about the variation among cultures and fashionà trends. One must notice that if a stranger meets another culture, but put aside any egoisticà feelings that might have, which do not let him understand the different lifestyles amongà people, will only gain from this interaction. Nowadays, that many countries become multi-à cultural, it is important for the locals and the foreigners to try cooperating with each other inà order both of them to live smoothly together. (Hofstede, 2001) The term fashion holistically covers a plethora of different trends and styles. It has beenà observed in the UK that many people dress to impress and others dress for attention purposes.à Youngsters in the UK are becoming more and more fashionable and are becoming consciousà of new trends and styles. People in the UK always strive to look their best which isà painstakingly different to what it is like in Bulgaria where they seem reasonably content withà whatever they wear. Whether people in the UK dress smartly, wearing the latest designerà labels that cost a fortune or whether they wear black Gothic clothes and cover their faces inà thick make up, they take pride in their appearance which seems like a cultural norm in theà UK.à (Connor, 1997)
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