Canada's capital region report Essay Example | Topics and Well Written Essays - 1500 words

Canadas capital region report - Essay ExampleEducation....19 3.1.3. Economy....19 3.1.4. nicety...19 3.2. The SWOT analysis......20 3.4. CONCLUSION 3.4.1. Summary and Recommendations......21 3.4.2. Implementation Plan..21 3.5. References.23 EXECUTIVE SUMMARY The discipline swell Commission (NCC) obligation is to increase Canadians pride in their Capital and to instill enduring and stronger kindred between Canadians and their Capital. The National Capital Commissions in-house marketing and communication experts, after a all-round(prenominal) market research and input from stakeholders in the business, cultural and tourism sectors, has ascertain that despite the fact that on that point is positive perception towards the Capital, there is still inadequate appreciation for its relevance among sections of the national audience. This is a life-threatening challenge facing the National Capital Commission in its attempt to increase Canadians perceptions of and visits to the National C apital Region (NCR). This report focused on the research that was conducted by Ipsos-Reid together with former(a) lifestyle and demographic trends to help in identifying two important target markets. The research shows that the perception of the Canadians towards NCR is importantly better after a visit. The report analyzes the habits and preferences and proposes a combination of features of the National Capital Region be packaged for each market section. The report recommends a strategic approach that mainly concentrates on influencing visits by two identified market segments. These two target segments exhibit characteristics that make it possible to access them by dint of combination of social media and outlets together with several well established groups that can become advocates for the cause. This approach provide make it possible to reach a large number of positively pre-disposed sightseers and therefore helps in generating lively buzz around the National Canadian Region. S TATEMENT OF THE PROBLEM The Capital of Canada is found in the confine of two provinces, Quebec and Ontario. The capital belongs to all Canadians and most importantly, it represents them as A place of national symbols The seat of organisation Canada face to the world A place of cultural showcase As stated above, the primary place of NCC is marketing and communication plan aimed at ensuring that Canadas Capital Region (CCR) remains a character reference of pride for all Canadians. In regards to the Ipsos-Reid research findings, the following valuable statement was developed. Canadas Capital is an shake reflection of the people, values and achievements that define this country and will continue to drive it forward. Canadian Pride is Capital Pride This statement serves as the backbone for guiding conceptual development, creative development and serving as a measure against which creative ideas can be evaluated. Every NCC efforts contribute to the brand value and truth of the capit al. This requires the implementations of